Hi Creativity, pleased to meet you.

9 05 2009

Say what creativity? We have been friends all along? Thank God, I was starting to think you were platonic 🙂

It has been a long time since my last post! Regrettably, my new responsibilities not only required but also deserved my full attention, yet thanks to them I have had the chance to acquire new knowledge –mainly air transport industry- and refresh some. Today’s post wanders around creativity, a subject briefly touched upon on our Annual Sales Meeting.

I am sure there has been times when most of you all believed you are not the creative type and had voice some of the following: “I would never come up with something as beautiful as that!”, “I dearly thank you, but what I did here with this work is far from creative I just played around with what we had and what we could do”, “I do not know how to draw, not even sticks figures, how come you say I am creative”.

Hey! I’ve been there too, always tying creativity with and aesthetics and superpowers blend, I always struggled with others opinions regarding my creativity. What they heck do they meant? Do they want me to draw better or do they think I can deliver a Cannes winner? Nowadays I bet lots of you have been hearing the need for being more creative so we all could find ways to cope with the financial storm and safely arrive our destination.

Time and experience had taught me that creativity or the state of being creative is not directly tied to beautifulness, arts or stickiness. When someone is creative it means she has gone through a mental process that delivered an idea or concept that has never existed before or at least not commonly thought about. When the product of creativity is then applied and provides either an answer to an unresolved problem, evolved a product or transformed a given context, you have met innovation. In other words: when you come up with something not thought before you’re being creative; and, when that thought is in turn applied and produces a benefit, innovation occurs.

Lias Colors by laurenatclemsons

Lia's Colors by laurenatclemson's

Our creativity speaker at the annual sale event gave us our fast track tour to what it means to be creative and what kind of habitudes could nurture this trend, and I would love to share my notes with you.

Fluidity: you cannot be creative if every time you think of a new idea you stop dead on your tracks and think of ways that idea cannot be applied. Sit back and think of the times your own Jiminy Cricket has played against you: “Oh God! This is so simple someone else must have thought it before and found out it didn’t work”, “there must be a rule somewhere I am forgetting about”, “plain stupid”, etc. In order to be creative you must hush down your consciousness, demolish your self-imposed restrictions and just play along with whatever idea burst, in the end it might prove the right one.

Flexibility: As the result of a well known human trait (once you’ve found something works or feel like it might stick with it Joe) there have been times when every single idea I come with has common elements with the ones I’ve thought of before. Is this creative? I don’t think so, the storm of ideas might seem alluring but once you end the creative phase and start reviewing which ideas might work you’ll find that you’ve wasted precious time biting your own tail, hence ending with a handful of ideas instead of lots of them.

Or from another point of view: think of how much more chances you’ll have to nail something if the ideas you came up with have origins in different contexts (eg. Think out of the box, oblique strategies, woods vs trees) and how less probable you’ll find an answer if you stick with the same elements.

Goal oriented: to be creative does not gives you license to ramble of your goal. If you are trying to solve airspace travel it won’t help you at all if your ideas are of different ways dogs could take themselves for a walk. You are not being ingenious, you are just being rebellious.

Last, the guy who spoke at our event also mentioned originality as a trait to work upon if you are working on your creativity. In my opinion originality is not a trait to work upon creativity since coming with an idea not thought before is what you are aiming at, hence being original at your context.

In a future post I’ll ramble around the concept of innovation and what guides I believe most be applied through creative process so their product is actionable and could produce innovation. If you squint your eyes and read again what defines and describes creativity processes, you will see a triggered trap there: you could generate unviable new ideas forever and ever.

— Speaker name and bio will be linked during the week as well as some links to books/techniques that might help you with cretivity, fluidity and/or or flexibility

The above mentioned speaker: Mr. Eduardo Kastika (spanish)

Interesting books:
The Ten Faces of Innovation by Thomas Kelly
Myths of Innovation by Scott Berkun
Ignore everybody by Hugh Macleod 

Techniques:
Oblique Strategies

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